| Marketing based on keyword research becomes lots | | | | that you know what your emails look before they get |
| more fun, a lot less risky and can almost guarantee | | | | into the hands of your readers. Also remember that |
| overall success as the ideal formula for online cash | | | | there are lots of spam blockers out there. Spam |
| flow generation. What follows are my three steps to | | | | blockers are programs that are in place which are |
| help keep you organized as you develop your own | | | | used to block any 'spammy emails' trying to get |
| marketing strategy: | | | | through the major service providers to their customers |
| Step One - Define Your Marketing Premise | | | | (which are also YOUR prospects). |
| Every piece of marketing coming out of your creative | | | | For this very reason, it is a great idea to pick up a few |
| efforts should aim to position you as a mentor that is | | | | FREE email addresses in as many places as you can, |
| looking for others with an interest in working from | | | | like gMail.com, Yahoo.com, or That way, you can sign |
| home to make money using the internet. Therefore, | | | | up to your own capture pages with these email |
| you must always know why you are writing and | | | | addresses and be certain that you are receiving all of |
| whom you are writing for as you spend time online. As | | | | the emails that your program is sending out for you. If |
| you begin to develop your own skills and can show | | | | you are receiving them, the chances are that they are |
| others how to put a little money in their pocket as well | | | | being delivered to your prospects as well. |
| as help other families do the same, then you will have | | | | Fifth, your higher quality prospects (the ones that want |
| become a successful marketer in your own rights. | | | | to sign up to your higher ticket business items) will |
| Once you have figured out the basics, the process | | | | want to make at least one phone call to you just to |
| gets quite simple and mechanical. In reality, this process | | | | make sure that you are available and that you will be |
| is just not that complicated, but at the same time it's | | | | throwing in a help line for guidance when they need |
| also not so simple that it gets done all by itself by | | | | you. My recommendation is that after a new |
| wishful thinking, either. | | | | prospects signs in, you approach them with an open |
| Focus on the prospects searching for information on | | | | invitation to join the training calls and to check out your |
| 'how to generate some cash by working from home | | | | team without any commitments. If you have a solid |
| while using the internet'. Keep the process simple and | | | | team, one that is founded on good integrity, you will |
| focused. Also, try to do this process while using | | | | begin to see how simple it is to sell a good opportunity. |
| reverse psychology . Stop writing everything in sales | | | | With the right systems in place and proper support, |
| pitch quality. Sometimes when your angle comes from | | | | your prospect will feel free to take down their guard |
| the desperation of wanting to make yesterday's sale | | | | and let the idea of making money online become their |
| you come off sounding like some super slick used-car | | | | reality. It is only then that they will start letting the |
| salesman . By the time you have reached this point, | | | | marketing training start to come through. |
| your every pitch becomes a sure fire turn off to any | | | | Sixth, make sure that all of your merchant accounts |
| savvy person that is looking for a legitimate online | | | | and payment buttons are working and are in place |
| opportunity. | | | | before your opt ins and prospects trying to sign up |
| Your reverse engineering methods of attracting the | | | | with you. These types of glitches will kill your sale. |
| right prospect begin with creating all of your marketing | | | | Once you know that your system is firing on all four |
| pieces as informational pieces only. This type of writing | | | | cylinders then it is time to start cooking at higher |
| draws the prospect into your article for more | | | | temperatures and that's where the fun begins. This is |
| information. | | | | where your marketing training goes into warp mode. |
| Step Two- Guide your prospects to a lead capture | | | | Organize two to four methods of power linking and |
| page so they can learn more about what you have | | | | this will hammer your keywords home for you on the |
| just presented in the body of your article | | | | search engines. Your rankings will go up and up on the |
| Better yet, guide them to your training group so that | | | | search engines when you power link and once you |
| they can learn some real online marketing tactics. Let | | | | climb the ranks on those engines, then you will have |
| them warm up to what being taught and to | | | | more prospects clicking through to your pages and |
| experience whether there is any affinity with your | | | | that equals more sign ups and sales. The proper |
| network. Later, when they feel good and ready to | | | | training will speed up your pipeline of sign ins. |
| start and they are resonating with you and your group, | | | | For better results, you will need to learn to do some |
| your sales start to take place. | | | | videos, articles and blogging to get your name out |
| Step Three- Your prospects will be invited to join you | | | | there. So how do you learn all of this once you have |
| in a mutual program that will benefit you and your | | | | joined a program and are now learning this for |
| marketing group alike. | | | | yourself? You simply start by modeling the mentors of |
| Offer the training, offer the support and offer closing | | | | whatever programs your prospects are searching for |
| assistance to your new prospects as these are the | | | | on the Google search engine. |
| keys to selling your online business idea to someone | | | | When you do good research, you will search the |
| that is totally new at this. Oftentimes, there is not even | | | | popular programs that other people looking to work |
| the need for mentioning your company's name up | | | | from home using the internet are searching for the |
| front. | | | | most. Do your research and get to know which of the |
| See, your prospects don't come looking for great | | | | biggest marketers are promoting those very programs. |
| potions, lotions or products. Not at all. They come | | | | Follow the information to their sites, then tweak and |
| looking for help on what to do and how to get started | | | | modify it with your own personal touches and style. |
| towards making money online! Therefore they will | | | | This is how you reverse engineer a successful |
| want to join YOU mostly because of what you have | | | | campaign for yourself. |
| to offer the highest quality prospect that wants to | | | | The marketing "Gurus" will tell you that traffic is free. |
| invest good money in a top level program. The serious | | | | They will tell you that you can generate all of the |
| prospects are ready to go and they will want to | | | | traffic that you will need for free. But in the very |
| position themselves correctly with your help and | | | | beginning, I recommend that you start filling up your |
| guidance so that they never have to reinvent the | | | | pipeline by generating some paid traffic to your |
| wheel. | | | | capture pages. This is how you should get your initial |
| Offer them the MEAT of the sandwich! Show them | | | | prospects to sign up and how you start generating |
| you are playing a straight game with both hands | | | | traffic flow to your pages. |
| above the table... | | | | Use a company like to get prospects that are serious |
| Offer people the training. No matter what program | | | | and ready to sign up heading over to your page. these |
| your interested prospect is already promoting online, | | | | prospects are looking to get some training. They are |
| you will want to offer to help him or her to promote | | | | already intent on finding a good system to get involved |
| whatever that is. Forget that it does not benefit you | | | | with. these types of prospects will more easily sign up |
| directly. Just be assured that as they get more of the | | | | and get comfortable with you as they recognize that |
| training from your open team, that same prospect of | | | | they have entered a top quality team that's going to |
| high character and integrity, will come back to you as | | | | help them generate those leads and close those sales. |
| the person that brought him or her on board the | | | | If you use a company like this one, ask for a specific |
| training to join you and work a program together with | | | | type of traffic known as "My Presentation" Traffic. |
| you and your team. This is how you win at | | | | Don't get untargeted lists, or phone leads or do any |
| prospecting. You give more than you expect to be | | | | outbound calling. Companies like this have spent lots of |
| receiving and through the laws of reciprocity in nature, | | | | money putting out ads that draws in qualified, |
| you will get your due share. | | | | interested leads. You simply give the company the link |
| Study your program's back office and get familiar with | | | | you want them to promote and they will send traffic |
| what it offers, yet don't spend an eternity there or get | | | | straight to your pages, right into your program capture |
| stuck at that level. You do not need to have to have a | | | | page. This is how you can begin testing whether your |
| masters degree in the workings of your business back | | | | pages are good enough to convert this traffic. This is |
| office to launch your targeted marketing program for it. | | | | the initial test of your capture page and your progam's |
| Secondly, come up with a catch all phrase that will | | | | autoresponder follow up messages. Once this |
| portray your niche field well but that does not give | | | | combination is a success, then you can expand out |
| away the mention of your company's name. This is | | | | with more finances into horizons with wider, more |
| how you choose the name for your website. You | | | | successful campaigns. |
| don't want to use the name of the marketing company | | | | The first 60-90 days are crucial to fill in as many into |
| that you are promoting anywhere on your main page. | | | | your pipeline as possible. Remember, this is a numbers |
| Why? Because any company online can hit a | | | | game that you are playing. If you were to get out to |
| downturn at any time and through no fault of their | | | | try and generate your own leads, only AFTER you |
| own. This is a known truth. Therefore, you do not want | | | | had bought and reviewed all of the necessary |
| to point any prospect to anything but [ (for illustration | | | | marketing courses, at the end of the day you would |
| purposes only). Also, as people hear about a new | | | | have discovered that you would have paid way more |
| program they become somewhat 'jaded' and biased | | | | money for each of these prospects than had you |
| against it believing that they already know the offer | | | | bought traffic from the professional companies in the |
| and have begun a process of pre-judgement against | | | | first place. |
| the program. That's just human nature. So many good | | | | In time, you will be able to generate your own leads for |
| prospects end up pre qualifying themselves right out of | | | | far less money than what you will need to pay for |
| the offer even before you have had the opportunity to | | | | them now. At that point, you can drop the paid |
| expose a system and you team network's successful | | | | advertising campaigns and roll with your own |
| approach to the business. | | | | generically produced traffic. |
| Third, go over to and buy yourself that catchy generic | | | | The three heaviest search engine friendly sources for |
| name that you came up with in the second phase | | | | putting out materials that are going to be picked up and |
| described above. Then do the domain forwarding of | | | | posted in Google search result pages... |
| that name right to the address which points prospects | | | | - video |
| to your website (to your lead capture page). GoDaddy | | | | - articles, and |
| will help you out with this process. Also a good team | | | | - blog posts |
| will help you out with this and many other processes | | | | These three get you on the engine results very quickly. |
| but It is relatively simple to do once you've done it once | | | | But just like anyone that is in advertising and marketing, |
| or twice. | | | | this is just the testing field. Many times things will not |
| Fourth, go get a gMail account using a brand new | | | | work for you immediately, and if you get 10% sign ins |
| email address that you will use to sign up to your own | | | | and opt ins consider you'll be doing remarkably well. For |
| capture page and program. That's right!! You are your | | | | many marketers that are doing direct marketing, the |
| first customer in this process. You will need to know | | | | conversion rates are more like 2-3% so be patient and |
| exactly what it is that you will be sending out to your | | | | get your pipeline started with paid leads while you |
| readers and you will need to make very certain that it | | | | generate the videos, articles and the blog posts out |
| is an accurate and clean copy. You must make sure | | | | there. |