| The most successful online marketers are the ones | | | | I have been working with this branding technique and |
| who know how to brand themselves. | | | | have found it to be quite advantageous for my |
| Just to clarify what branding is, I will give you a few | | | | business. The beauty of video is that the leads you get |
| examples. Winston tastes good like a (fill in the blank). If | | | | when people respond are free. So if you have a video |
| you said "Cigarette Should," then your right. The | | | | and it is gets 1,000 views and ten percent click onto |
| company that came up with this slogan has made | | | | your website and or your business opportunity that's |
| millions of dollars from it. Brand marketing strategy is | | | | 100 leads you normally would have paid for. Video if |
| powerful, because it literally brands the specific idea, | | | | done the right way can get you ranked first in Google |
| person or product into the minds of the consumer. I do | | | | searches. Google loves you tube and ranks them |
| not buy cigarettes, yet I can still recall that brand slogan | | | | generously. Another advantage of using video as your |
| about cigarettes. Here is another brand slogan, plop, | | | | brand marketing strategy is you can target very |
| plop, fizz, fizz, oh what a relief it is. This originated in the | | | | specific groups, businesses or hobbies to attract them |
| early 1960's and people can still recall the company | | | | to you. |
| Alka Seltzer that came up with this type of branding. | | | | Video marketing is relatively inexpensive compared to |
| When done the right way a brand marketing strategy | | | | other forms of marketing. |
| can generate large numbers of leads, prospects and | | | | I recommend buying a Flip video. For the money this |
| people who like the brand, so much, they are ready to | | | | camera gives you very good picture and sound clarity. |
| buy. There are many different types of online branding. | | | | It comes with a built in usb plug, to be able to plug into |
| Some have been around for years, while others are | | | | your computer for quick viewing. When you make a |
| relatively new and extremely successful. There have | | | | mistake, fixing it, is easy, just download windows movie |
| been many success stories of people using video as | | | | maker at no cost and you are ready to go. |
| their brand marketing strategy. Video can reach | | | | My suggestion would be to, submit 2 or 3 videos a |
| thousands, if not millions, of viewers. You tube is a | | | | week using this particular type of brand marketing |
| hosting company that allows thousands of videos to | | | | strategy and you will soon become a person who is a |
| be placed on there site for people all around the world | | | | leader in your field. |
| to view. | | | | |