| The reason for the importance of the Maven Matrix | | | | Really. |
| Manifesto | | | | The creation myth these guys are talking about is the |
| To begin with, Jay Abraham has considerable weight | | | | story of where you started and how you got where |
| with me, mostly as I've been able to get some of his | | | | you are today. Simple. Keep it that way. People want |
| tapes and listen to them. While he deals with this | | | | to understand and trust you. Your own humble |
| scene of being important in his field - and makes good | | | | beginnings tell your story and reflect on your character. |
| money through what he does - you have to be able to | | | | See how these things (story, character, trust) all keep |
| reject any of what he says and test it against | | | | coming together? |
| real-world applications: ie. how can you immediately | | | | As they put it, "You have to reveal your hops and |
| use it, how can you apply it to future projects, how | | | | dreams, your current frustrations, your personal failures, |
| would this have changed what you did in the past. | | | | what you've achieved so far and what you're still |
| Action is the word to apply. | | | | struggling to achieve." |
| Next point - I don't like the title, I don't like the artwork. | | | | One of the all-time great creation myths (outside of |
| But the basic data is why I'm writing this. | | | | Horatio Alger) is Robert Kiyosaki's "Rich Dad, Poor |
| Now, you have to go beyond the pitch to get to the | | | | Dad". Great for study. And there are others out there. |
| data. And that's why I boiled this all down for you and | | | | Napoleon Hill tells many stories of successful people. |
| put it up on the web as a series of Slideshares. | | | | Stephen Covey is another great source. |
| When you download their extensive PDF, go to page | | | | 5. Develop Predictable Behaviors - develop trust by |
| 35. This is where the real data begins. And it stops at | | | | being predictable and regular. You have certain |
| page 68. 33 actual pages of data from 88. Everything | | | | "trademark" behaviors, idiosyncrasies. These are what |
| else is their using the maven matrix and general sales | | | | make you an individual. Recognize these, amplify them |
| techniques on you. | | | | if you want to - but Be Yourself. And people who like |
| I say in my slideshare that every single penny you | | | | these traits will return to you over and over - as long |
| invest with them is well worth it - providing you actually | | | | as you stay the same. |
| USE it. And I repeat that mantra several times | | | | Look over who you trust. What do they do that you |
| throughout: you only get out what you put in. | | | | like and admire? Have they "always" acted this way? |
| Let's get into the review: | | | | Look over those you don't trust. Chiefly, they change |
| The Overview | | | | frequently and are unpredictable. They usually don't |
| The reason you are studying this is to climb to the top | | | | follow through on major projects or plans, and require |
| of your niche as the de facto expert and market | | | | a lot of structure in their lives (consider a sturdy corral |
| leader for it. And so then reap the benefits in terms of | | | | for excitable livestock...). |
| traffic and subscribers and income. | | | | 6. Become a polarizing figure. You want to create |
| All this Matrix does, besides some important strategies, | | | | discussion, controversy. Essentially: have strong |
| is to position you and create a brand out of your | | | | opinions and state them. Particularly if they have to do |
| persona. That's the key point. We're really just buying a | | | | with improving the success of your clients: product |
| new suit to wear - which is going to make you stand | | | | quality, service integrity, fair and honest treatment. |
| out from the crowd. Perfect thing to get attention - | | | | Don't be politically correct. The most PC people are in |
| which you can then convert to regular subscribers and | | | | the graveyard - they no longer offend anyone. Be |
| continuing sales. | | | | yourself - vigorously. Stand up for what is right and |
| What we are going to do is use the working principles | | | | sensible - and those things which make your clients' |
| of "old school" advertising with new techniques. All the | | | | lives easier and more profitable. |
| "old" books on advertising principles and copywriting | | | | While they give really polarizing figures as examples, |
| work, just as good as ever. These are just some | | | | you don't have to be a "Rich Jerk" in order to succeed. |
| modern tweaks. | | | | Just be yourself - AT HIGH VOLUME. The point is to |
| The Eleven Points | | | | be able to attract attention so you can get the |
| There are eleven points to the matrix. Let's just drop | | | | conversation started. |
| right into these and tear them apart. | | | | 7. Develop your own Phraseology. Essentially - create |
| 1. Gain Your Market's Trust - do your homework on | | | | and use trademark phrases which become viral |
| the niche you are in and find out how it works, what | | | | messengers for you. These are special tags or |
| the problems are. Boil this down into a blanket | | | | nomenclature which tell about you and your products. |
| statement - a personal story of how you've been | | | | This is common to all silos: politics, religion, any technical |
| there and done that yourself. | | | | industry, cults, you name it. Everyone describes their |
| You're telling a story which readers will embrace. | | | | products with special terms, which are often |
| People think in stories. Remember that. This is how | | | | trademarked so no one else can use them. This can |
| they figure whether their own life-stories are valuable | | | | also extend to motto's and advertising phrases. Coke |
| or not - how to improve it, etc. The more credible story | | | | and McDonald have had many memorable slogans |
| you tell, the more trust you build. | | | | and jingles. Viral marketing at its finest. |
| And burn this into the inside of your skull: "All Marketing | | | | 8. Use a Signature Communications Channel. They tell |
| is Conversation. Conversations Depend on Trust." | | | | about a guy who turned a family liquor store into a $50 |
| 2. Establish Your Maven Persona - develop a | | | | million business, who has showed up on major |
| distinctive character. People love characters and will | | | | late-night and afternoon-talk shows. He started weekly |
| follow a poor story line or weak plot to find out how | | | | videos on wine for the "average Joe". |
| that character deals with that scene. You can find | | | | Some use "manifestos", others use special reports or |
| tons of characters in classic fiction and modern films | | | | blogs. Often this can be a syndicated channel for this |
| which people want to follow. Indiana Jones, Luke | | | | news. Even commenting on social media, such as |
| Skywalker, Lion King, Little Mermaid - you identify with | | | | StumbleUpon or FaceBook can qualify you. |
| some character trait. | | | | Again, the point is distinctive predictability that instills |
| Again, people are working to find out what to do with | | | | trust. |
| their lives. They compare their hero/heroine with their | | | | 9. Create a Velvet-Rope Community. Essentially, |
| own emotional or analytic response. "What would | | | | offering exclusive and incredible access for an |
| Jesus do?" is a classic approach to this. This is simply | | | | incredibly high price. BUT - you're giving value beyond |
| how people think - the technical term is "transference." | | | | measure here - which pays incredibly to your bank |
| Those character traits are the ones people actually | | | | account and to their success. |
| trust. What's predictable, what helps them feel secure. | | | | The point here is that mavens have only so much time |
| They list 24 common character types, but you can roll | | | | to spend and so when you get personal access, it's |
| your own instead of trying to fit into someone else's | | | | worth much more than money. But value is what you |
| mold. Play around with this, study the real characters in | | | | say it is - a sale price is determined between the seller |
| the popular media, and you'll soon find those traits | | | | and buyer. High-priced houses are more than just a |
| which resonate with you - these are the ones you | | | | sales job. They are actually worth that much to the |
| trust. | | | | buyer. |
| 3. Develop your market vision. I'd actually put this first, | | | | 10. This leads to Evangelists - turn every client, every |
| much as Napoleon Hill in his Think and Grow Rich. You | | | | affiliate into devoted and walking advertisements for |
| have to know the problems of that niche, but you also | | | | you. Essentially this is done by the quality of service |
| have to have a driving vision to achieve and revolve | | | | you provide, plus their own success as a result of your |
| your life around this. Everything really needs to decide | | | | interaction... |
| what they want to accomplish, for themselves | | | | 11. Accelerate the process through Mentors. Everyone |
| personally, as well as for their niche. | | | | has mentors. Teachers in school, sports heroes, even |
| It's what you want to do for others that is the | | | | the stories you read and the legends, the myths |
| important part. You can't get without giving. So the | | | | you've encountered. All these send you messages, |
| more you do for others to make them rich, happy, | | | | teach you lessons. Whether you meet with them in |
| successful, healthy - that is how you are going to get | | | | person as a coach, or counselor, or you simply read |
| help with your own wealth, happiness, success, health, | | | | their books or listen to their tapes. |
| etc. | | | | What you put into those coaching sessions says what |
| All market leaders have a vision for their niche, their | | | | you are going to take away. How you apply yourself |
| industry. Fred Smith (Federal Express), Tom Monaghan | | | | to those references is how successful you're going to |
| (Domino's Pizza), Michael Dell (Dell Computers), Roy | | | | be. |
| Kroc (McDonald's), Sam Walton (Wal-Mart) - all these | | | | That is the take-away from this Maven Matrix. After |
| have created revolutionary new ideas for their | | | | this point in the PDF, they simply go head into the sales |
| particular industry - and took over their niches as a | | | | pitch. And every single penny you invest with them |
| result. | | | | could come back to you twenty-fold. |
| It's not falling in love with your product, or your business, | | | | But my reason for this review is simple: |
| or its growth. Your key to success is to fall in love with | | | | You can be bigger, greater, more effective, more |
| the success and growth of your clients. Their success | | | | successful than you've ever thought possible before. |
| is your success. Period. | | | | Take these guys' advice to heart and become greater |
| The day of the "consumer" (one who consumes) and | | | | than you ever thought possible. |
| the "customer" (a creature of habit) are over. The | | | | You are special. You have solutions to common |
| days of real conversations and real service to help | | | | problems that other people haven't thought of - save |
| your client succeed are the rising tide. | | | | them the time of having to figure it out for themselves. |
| 4. Tell Your Creation Myth. The text book for myths is | | | | Take the chance. |
| Joseph Cambell's "Man With a Thousand Faces." He | | | | One life. One future. Yours. |
| studied all the legends and myths and boiled them | | | | Your choice. |
| down to a single outline. Everything fits into this mold. | | | | |