| Personal selling always has one main intention: sales | | | | to target a single individual for personal selling your |
| (or repeated sales). Usually, it is "face-to-face" | | | | product or service. |
| communication between the salesperson and | | | | Personal Selling is best utilized by companies which sell |
| prospective consumer. Enter World Wide Web and | | | | services or products requiring display, explanation or |
| personal selling is changed forever. The initial notion | | | | personal trust. For example, websites that sell exercise |
| that the Internet is a medium which will not require any | | | | equipment can benefit greatly from the presence of a |
| human interaction and consumers will just buy from | | | | Live Sales Agent who can explain the displayed |
| machines has been proved wrong - by the ever | | | | product, its functionality, how and when to use it and |
| increasing demand for customer service from the | | | | can even add the personal trust element by saying |
| online consumer. | | | | something like, "I have used that machine, and trust me |
| As the Internet marketplace becomes increasingly | | | | ... that's the way to go for great abs". Or, on the other |
| global with each passing day, the | | | | hand, products or services that need demonstration |
| Traditional definition of personal selling has changed. | | | | can benefit greatly from online personal selling. |
| But whoever thought that personal selling with each | | | | The internet can be a very difficult place to sell High |
| prospective consumer is a phenomenon of a Utopian | | | | Touch or High Taste/Smell products. But for those |
| World? Thanks to Live Chat with personalized | | | | web sites that do sell High Touch products like rare |
| greetings and messages with the Live Sales Agents, it | | | | fabrics, clothes, accessories or High Taste products |
| is no longer a concept too far in the future. It is already | | | | like fine varieties of chocolate or champagne can |
| happening! | | | | make use of the personal selling advantage of Live |
| A Live Sales Agent on your website can greet visitors | | | | Chat. The Live Sales Agent on such a website can |
| and once a Live Chat is initiated can tactfully start | | | | exploit the element of trust in a Live Human and, |
| personal selling. It is a one-on-one personal experience | | | | depending on his/her capabilities, do some excellent |
| for the customer in the so assumed impersonal world | | | | personal selling. |
| Online Buying and a one-on-one chance for the Agent | | | | |