Informal Communication

Besides the flow of information through the standardthe ears of the commander. Each morning they drove
channels, in every organization a flow of informalout to the farthermost parts of the front, using
information also exists. In an army as well as inmotorcycles, jeeps, or aircraft (Piper Cubs) and then
business there are many invisible informal informationreturned to report directly to Montgomery late in the
channels which are important for the mutualafternoon. They just told him what they saw. In this
understanding and co-operation. Informal contactsway Montgomery, in addition to the routine daily
between colleagues are a countermeasure against thereports from the different units, also received the latest
ubiquitous bureaucracy. When there is a positivefirst-hand eye witness view from the entire front.
atmosphere, employees often take the initiative toDespite the special position of these young men there
redress a situation. In this way many mistakes arewas never any friction between them and the units
spontaneously fixed. Frictions and problems are quicklythey visited, because of the manner in which
spotted and rectified.Montgomery handled this group of liaison officers and
Management should stimulate these informalthe information they gathered.
communication channels because it is impossible toA British Carton Cylinder Manufacturer
cover everything by means of procedures. GoodThe sales director of a British manufacturer which
managers understand this and will try to keep thesemade carton cylinders for the protection and
channels open or even create them, like Montgomerytransportation of documents and was also specialized
did (see case The Phantom System). Such informalin manufacturing products like cigarette filters, carton
communication channels perform even better whencylinders for batteries and so on, instructed the drivers
the focus and the strategic goals of the company areof his delivery trucks that when they delivered to
understood throughout the entire organization.customers they should watch to see if any trucks of
Two cases:competitors were also at the delivery yards of his
Case The Phantom Systemcustomers. They reported to him which competitors
General Montgomery, Supreme Commander of Eighththey saw and because of their friendly contacts built
Army in North Africa during WW II (and later inup with the customer's personnel over the years, they
Europe), received - like every Commander - thecould sometimes even give him detailed information
routine situation reports on a daily basis, which his staffabout what products were delivered. One day the
prepared, next to those from the different units of hisboard of directors discussed the outsourcing of their
vast army. But he did not want to only rely on theselogistics to a professional trucking company. The sales
routine channels of information. Montgomery took thedirector protested vehemently against this decision
revolutionary step of establishing his "Phantom" systembecause then he would lose his carefully developed
of liaison officers. These were carefully selectedeyes and ears. After explaining his motives the board
young soldiers chosen for their bravery, their initiative,withdrew their decision. To systematically obtain
their manners and their independence. This corpsimportant information about the competition, this
d'élite had unusual powers. They had cartedirector had unwittingly created his own "Phantom"
blanche to travel anywhere and observe anything, butsystem, just like Montgomery did.
had no power of command. They were the eyes and